jordan khoo
Sizmek launches next-gen platform to empower omnichannel marketing
SINGAPORE – As Sizmek rolls out MDX-NXT, its next generation open ad management platform, Asia-Pacific VP Jordan Khoo talks to Campaign Asia-Pacific about plans for the region and the state of play in programmatic, mobile, video and data.
'It's a problem, but we can fix it': marketers vow to defeat ad fraud
MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.
DG rebrands; plans launch of VideoFusion in Asia
SINGAPORE - DG, an ad management and distribution platform, will be launching its VideoFusion product line in Asia within the next six to nine months, according to Jordan Khoo, regional vice-president for DG MediaMind.
MediaMind and Encore Media Metrics team up for real-time attribution data
ASIA-PACIFIC – Digital campaign-management provider MediaMind has partnered with Encore Media Metrics to provide marketers using the MediaMind platform with an in-depth look at how effectively the various parts of a digital campaign are driving customer conversions.
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