iwc
Beyond time: How watch brands are adapting to survive
SECTOR STUDY: An industry that prizes tradition is learning that it must innovate to stay alive, but extinction looks near for brands without a clear proposition.
MediaTV: IWC's luxury strategy
ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.
MediaTV: IWC's luxury strategy
ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.
MediaTV: IWC's luxury strategy
ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International Watch Company (IWC) Southeast Asia, says the company is keen to grow its brand in Asia's emerging markets before these markets develop luxury brands of their own.
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