integral ad science
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Brand suitability is key: IAS on AI's role in verification that cuts ad waste
Consumer trust is more difficult to retain than ever, with an influx of AI-generated content that could be unsuitable for brands, says Marc Grabowski, COO at Integral Ad Science. Ironically, the solution to improving ad verification also involves more AI.
40 Under 40 2022: Jessica Miles, Integral Ad Science
With her unique brand of passion and business acumen, Miles has led Integral Ad Science to become a verification vendor with the leading market share in the ANZ market.
Ad fraud creeps higher in APAC in 2022
But results measuring brand risk and viewability improved in most APAC markets, according to the IAS Media Quality Report for H1.
IAS appoints Megan Reichelt as country manager, Southeast Asia
This is Reichelt's second promotion since she joined the company in June, 2021.
Evolving mediums demand evolving solutions
At a recent roundtable, Integral Ad Sciences and Campaign Asia-Pacific invited regional marketing leaders to discuss the complexity of evolving mediums and the constant need to innovate.
Tech MVP 2022: Manasa Denning, Integral Ad Science
MOST VALUABLE PROFESSIONAL: Senior director Manasa Denning has been instrumental in making Integral Ad Science the verification partner of choice for advertisers and helping to create trust and transparency in the complex digital advertising ecosystem.
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