insurance marketing
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Sep 5, 2025
'People don’t wake up wanting insurance' Manulife's CMO on the art of connecting with Asian consumers
Manulife's Harshal Shah reveals a growing shift among consumers who prioritise quality of life and financial freedom over mere lifespan, prompting new approaches in insurance marketing and education.
Jul 22, 2024
NRMA Insurance rebrands with a promise to help
Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.
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