instagram reels
Snap's plans to take on Asia amid growing competition
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
Exclusive: An inside look at how TikTok is cosying up to agencies
TikTok is hoping to gain the favour of agency holding groups as it looks to nurture a portfolio of loyal backers in the face of corporate and political challenges. But are agencies on board?
Instagram Reels launches in India, Japan, Australia
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
Instagram rolls out short video format Reels in India
Launch of the product comes one week after rival short-form video rival TikTok was banned in the market.
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