immersive advertising

WPP announces global partnership with Roblox
Oct 10, 2024
Lucy Shelley

WPP announces global partnership with Roblox

The move comes as Roblox is accused of failing to protect children from harmful content.

How Roblox conquered the immersive ads space
Oct 8, 2024
Matthew Keegan

How Roblox conquered the immersive ads space

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.

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