ikea catalogue

CASE STUDY: How Ikea built anticipation for 2013 catalogue
Oct 24, 2012
Staff Reporters

CASE STUDY: How Ikea built anticipation for 2013 catalogue

SINGAPORE - Home furnishing retailer Ikea worked with Leo Burnett Singapore to launch an 'Ikea Catalogue Countdown Room' to build anticipation for the arrival of its 2013 catalogue.

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