idfa
Tech platforms' losses from IDFA to hit $16 billion in the coming year
Facebook to suffer the worst jolt from Apple's privacy squeeze, which caused four large platforms to lose $10 billion in lost revenue, notes a new report from Lotame.
How IDFA deprecation is driving multi-channel marketing
Apple and Google's decision to ditch cross-app tracking has made retargeting harder, but marketers can refine their methods using solid customer data, channel management and automation.
What the results from the online companies tell us about the future direction of online advertising
Q3's performances have given us some insight into the effects of Apple's IDFA changes on online ad platforms.
Facebook outlines new direction as growth decelerates and scrutiny intensifies
Mark Zuckerberg reveals new strategic vision for the company as it faces revenue headwinds due to Apple's tracking changes, growing competition from TikTok, and fresh accusations of immoral behaviour.
Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Campaign Crash Course: How to plan a post-IDFA mobile marketing strategy
With user-level targeting becoming more challenging on mobile due to Apple's ATT framework and similar expectations in Android, this Crash Course will equip you with the tools you need to build a privacy-first mobile marketing strategy.
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