iab singapore

Commerce for the next billion: Adapt and execute—fast
Aug 28, 2018
IAB Singapore

Commerce for the next billion: Adapt and execute—fast

This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.

Digital advertising spend exceeds $100 million in Singapore
Jul 17, 2012
Staff Reporters

Digital advertising spend exceeds $100 million in Singapore

SINGAPORE - Singapore generated total online ad spend of more than US$107 million for the 2011 calendar year, the Interactive Advertising Bureau Southeast Asia Singapore Chapter (IAB Singapore) revealed in a report.

IAB Singapore reports $75 million digital ad spend for 2010
Sep 20, 2011
Staff Reporters

IAB Singapore reports $75 million digital ad spend for 2010

SINGAPORE - The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter, in partnership with PricewaterhouseCoopers, has reported that Singapore's total online advertising revenue last year totaled US$75 million.

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