iab singapore
Commerce for the next billion: Adapt and execute—fast
This piece introduces a three-part series delving into the impact of digital channels on consumer decision-making in the region that's home to the world's fastest-growing e-commerce markets.
Digital advertising spend exceeds $100 million in Singapore
SINGAPORE - Singapore generated total online ad spend of more than US$107 million for the 2011 calendar year, the Interactive Advertising Bureau Southeast Asia Singapore Chapter (IAB Singapore) revealed in a report.
IAB Singapore reports $75 million digital ad spend for 2010
SINGAPORE - The Interactive Advertising Bureau Southeast Asia (IAB SEA) Singapore Chapter, in partnership with PricewaterhouseCoopers, has reported that Singapore's total online advertising revenue last year totaled US$75 million.
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