iab lab tech

Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”
Feb 20, 2024
Joseph Arthur

Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”

Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions.

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