hegarty
Apr 15, 2021
John Hegarty: Agency craft is in decline
Writing skills are "deplorable" and the best work in the last 18 months came from the in-house team at Oatly, according to the 'H' in BBH.
Feb 4, 2014
Taglines: In one era and out the other?
I love great taglines. I used to see them everywhere. Less so these days, I’m afraid.
Jan 14, 2014
Don't mistake technology for creativity: Sir John Hegarty
Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.
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