health influencers

Will AI kill the health influencer?
Sep 13, 2024
Lecia Bushak

Will AI kill the health influencer?

As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.

How health influencers Nadya Okamoto and Dr Mike approach social media
May 22, 2024
Diana Bradley

How health influencers Nadya Okamoto and Dr Mike approach social media

Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.

Trust shift: Consumers turn to social media influencers over experts for health insights
Apr 5, 2024
Staff Reporters

Trust shift: Consumers turn to social media influencers over experts for health insights

Ahead of World Health Day, YouGov research reveals that over a fifth of consumers in Hong Kong, Singapore, and Indonesia turn to social media health gurus rather than experts for medical guidance.

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