health
WATCH: Inside McDonald’s India's playbook
The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
Imagine your gut bacteria as a literal work of art
In a clever series of images, Droga5 and Kiwi brand No Ugly showcase the imaginary colours and patterns in a thriving gut microbiome.
Edelman names global health co-chairs
Courtney Gray Haupt and Jen Hauser will retain their roles as chair of US health and as global client lead, respectively, as part of their new titles.
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AIA’s CMO breaks down new campaign that redefines 'health'
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
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Why it’s important to avoid generic healthcare communications
GCI Health's Glen Halliwell says that communicating about healthcare in APAC should be tailored to a market’s concerns such as an ageing population, cultural norms, and insurance habits.
Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
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