google admob

CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai
Mar 1, 2012
Staff Writer

CASE STUDY: How Dongfeng-Nissan utilises precision mobile marketing for the Qashqai

Dongfeng-Nissan mobile ad campaign through Google AdMob in China has achieved a decent click-through rate five times that of traditional internet media.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

2 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

3 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

5 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

'Local with full autonomy': Ogilvy global leaders on their mission in China

6 'Local with full autonomy': Ogilvy global leaders on their mission in China

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

8 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

The Philippines' top 50 brands

9 The Philippines' top 50 brands

Moves and wins roundup: Week of February 3, 2025

10 Moves and wins roundup: Week of February 3, 2025