giant
Nov 17, 2021
Inside the campaign for Reese’s instant sell-out Thanksgiving Pie
Planning for the earned media push for the oversized peanut butter cups in the US started in late summer.
May 17, 2021
How Giant gives the people what they want: $16 million in savings
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
Jul 11, 2011
Giant bikes sets out to sponsor Australia's 'real riders'
MELBOURNE - Bicycle manufacturer, Giant Australia, has teamed up with Leo Burnett Melbourne to redirect some of the funds used to sponsor Tour de France champions to some of Australia's everyday riders.
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