generative ai
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Agencies heavily invested in gen AI in 2023—has it paid off?
AGENCY REPORT CARD ANALYSIS: In 2023, gen AI and cookieless solutions were top priorities for APAC agencies. We analyse our annual report cards to pick out innovation progress and point out where agencies are still falling short.
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Media Chinese to layoff 44% employees in Malaysia and replace them with AI
The decision follows substantial financial losses in 2024.
How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
Creative Theory Agency draws focus to vital need for inclusive AI
What Prompted You? campaign shows the importance of equitable access to AI tools as the tech gains mainstream adaptation.
Klarna cuts marketing agency spend by 25% aided by AI
Its total sales and marketing spend have been lowered by 11%.
Artificial intelligence: Tech marvel or 'morally problematic'?
CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.
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