generation x

Report: Gen X is largely ignored by brands despite being the most loyal consumer group
Sep 25, 2023
Staff Reporters

Report: Gen X is largely ignored by brands despite being the most loyal consumer group

TOP OF THE CHARTS: A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.

New Synovate survey reveals Hong Kong consumers' quest for financial knowledge
Jun 18, 2010
Jin Bo

New Synovate survey reveals Hong Kong consumers' quest for financial knowledge

HONG KONG - When Hong Kong consumers are looking for financial information, they are more likely to turn to parents, rather than advertisements or blogs for advice, according to a survey released by market research firm Synovate.

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