generation

Aug 20, 2024

Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024

One-size-fits-all may not work for brands and could lead to missing business opportunities.

Oct 5, 2021

Getting in tune with generation TikTok

TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.

Jan 22, 2021

Campaign Crash Course: Marketing for the silver generation

Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.

Aug 4, 2020

Snapchat launches first global B2B campaign

‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.

Nov 7, 2017

Then and now: My first job in advertising

Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.

Nov 6, 2017

India's massive millennial wave

Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.