generation
Low awareness among Indians about generations’ labels and their own cohort: Ipsos Generations Report 2024
One-size-fits-all may not work for brands and could lead to missing business opportunities.
Getting in tune with generation TikTok
TikTok, social media and the gaming world are now where both audience and artists hang out and brands look to join them in a music industry shaped by Covid.
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Snapchat launches first global B2B campaign
‘Meet the Snapchat’ generation runs in Australia, Canada and the US from today, followed by Europe and MENA later this month.
Then and now: My first job in advertising
Three CEOs and four new joiners from Publicis, OMD and Isobar share their first job experiences. Long hours and demanding clients persist, but changes in technology and workplace culture mark the greatest shifts in a generation.
India's massive millennial wave
Connected with a conscience, a younger generation of Indian consumers is keeping marketers on their toes.
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