gender stereotypes
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Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
The campaign will be spread across TV, digital, outdoor and social media.
Breaking the cliches, smashing stereotypes, one campaign at a time
Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.
Shequal tackles female stereotypes in Australian advertising
The Australian advertising equality group addresses gender stereotyping in ads to avoid reinforcing harmful societal norms.
Why gender-neutral marketing may not mean equality
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
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