genai
Why CMOs must design a future where AI, humanity, and creativity coexist
As more creatives adopt AI in their work, creativity is at risk of sameness. Putting humanity at the centre of the craft harmonises AI's precision with human unpredictability, says Yasu Sasaki, global chief creative officer at Dentsu.
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Will AI replace designers? Filipino GenAI film offers hope by casting AI as ally
Filipino agency Tuncarp’s latest campaign uses humour and imagination to flip the narrative on anxiety around AI and creative work, showing AI and designers working side by side instead of at odds.
How AI is reshaping the marketing department
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
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Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
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Will AI chatbot advertising disrupt adland?
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.
‘Digital twins are not the enemy’—H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
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