genai

Aug 27, 2024

CTV outpaces AI on marketers’ list of consumer trends to watch

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.

Jul 3, 2024

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US

Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.