garm
There is no single solution for brand safety, experts warn
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.
Will X's GARM lawsuit stop organisations calling out bad practice online?
Campaign asks adland about the impact on brand safety of the closure of the Global Alliance for Responsible Media.
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GARM vs X: A case of good cause, bad execution
"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.
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WFA dissolves brand safety coalition GARM following X lawsuit
The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.
GARM sets guidelines on misinformation and monetising sensitive topics
Cross-industry initiative has expanded its guidelines around “harmful content” to demonetize misinformation online and help advertisers to navigate ad placements around sensitive content.
Over 80% of content removed across tech platforms from three key categories: GARM
Vast majority of ejected content comprises of spam, adult & explicit content, and hate speech & acts of aggression, new report reveals.
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