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DFS introduces experiential whisky pop-up at Changi Airport
Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
Nike 'knits' trainers from scratch with outdoor stunt in Shanghai
SHANGHAI - For the launch of Nike's new Free Flyknit shoes, Wieden+Kennedy Shanghai launched an outdoor stunt that highlighted the lightweight feature of the product.
Tim Tam rolls out free sampling campaign in Hong Kong
HONG KONG - Tim Tam has hit the streets of Hong Kong to give away free chocolate biscuits for a 24-week period, with the first such sampling activity held last Saturday, 15 December.
Awfullychocolate dishes out pop-up campaign in countdown to 'Mayan apocalypse'
HONG KONG - Awfullychocolate is offering free sweets to mark 21 December—the supposed end of the world according to those who believe the Mayan calendar predicts our doom.
HK free newspapers make no big impact on readership of paid titles
HONG KONG - Newspaper readership in Hong Kong has hit a 10-year high. An increasing number of free papers in the territory has not taken readers from paid titles, according to a GroupM survey.
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