frederique covington
Spikes Asia 2011 kicks off with seminar on consumer co-creation
ASIA-PACIFIC – Spikes Asia 2011 kicked off at Suntec City in Singapore yesterday with over 1,600 delegates expected to attend from around the world.
Microsoft appoints Bates' Frederique Covington to marketing role
SINGAPORE – Microsoft has hired Frederique Covington, managing partner for Southeast Asia and head of strategy for Asia at Bates 141, as marcomms director for its APAC consumer and online business.
CASE STUDY: Bates 141 taps social media to generate hype for Ben & Jerry’s Chunk Fest 2010
Bates 141 drove the popularity of Ben & Jerry’s Chunk Fest this year through social media strategies and online interactions with brand advocates.
Edward Pank quits as managing director of Bates 141 Singapore
SINGAPORE - Edward Pank (pictured) has resigned from his role as managing director of Bates 141 Singapore, leaving Frederique Covington in charge of the Singapore office.
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