four
Dec 3, 2012
Richer lower-tier consumers want to spend on high-visibility products: GroupM
MAINLAND CHINA - According to conclusions from the final release from the GroupM ‘Project Deep Dive’ 2012 wave, one’s consumption behaviour and relative brand choices are not shaped by income increases but by cultural definitions of success.
Aug 31, 2011
Astro Malaysia shortlists four creative agencies for Malay channels
KUALA LUMPUR - Paid-TV broadcaster Astro Malaysia has shortlisted four agencies in the ongoing creative pitch for its Malay channels. On the list are NagaDDB, Ogilvy & Mather Malaysia, Grey Group Malaysia, and McCann Erickson Malaysia.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
