fortune pharmacal
How Hong Kong's Fortune Pharmacal is updating its heritage brand
HONG KONG - Home-grown pharmaceutical brand Fortune Pharmacal has had to evolve its brand in recent times to remain relevant. While 'heritage' continues to play a strong role in the brand's communications, contemporary issues facing Hong Kong have also come to the forefront.
KK Tsang on leaving GroupM and founding The Bees
INTERVIEW: Former GroupM Hong Kong CEO KK Tsang (曾錦強), who set up his own agency group The Bees a year ago, talks about the entrepreneurial DNA that drove him to go solo.
Fortune Pharmacal sponsors ‘secret tour’ to find local stories
HONG KONG - Fortune Pharmacal is sponsoring a ‘secret tour’ to find fortunate life stories in local neighbourhoods, an initiative that fits with its brand strapline, 'Fortune comes to those who take an extra step'.
Fortune Pharmacal continues emotional theme with ad featuring the fight of a marginal school principal
Fortune Pharmacal's new ad campaign features the real-life story of principal Leung Kee-cheong's (梁紀昌) battle to save his marginal primary school in West Kowloon. The message is that we need to go the extra mile to find fortune.
Fortune Pharmacal reminds us we need to go 'extra miles'
Metta Communications has launched Fortune Pharmacal’s first thematic TV ad campaign, using a touching yet uplifting real-life story of Paralympics Games Gold medalist So Wah-wai, to remind audiences of the need to take "one step further" in order to gain fortune and wellness in life.
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