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Post-third-party cookies: Are publisher cohorts the answer?
Publishers are able to glean first-party data from the behaviours and interests that users exhibit, rather than relying on identifiable information or just grouping people based on their demographics.
Is Topics too basic?
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.
What’s all the fuss about FLoC?
Google’s cookie replacement may be delayed but the need for a post-cookie solution has not gone away. The answer lies in combining first-party data with AI, argues the CEO of Sqreem Technologies.
Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0
The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention.
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