festive season
E-commerce vs offline festive clash: Is the consumer the winner?
We explore who will be the winner in the online vs brick-and-mortar marketing blitzkrieg this festive season while trying to understand the factors behind 'predatory pricing' and 'deep discounts'.
Hasbro aims to hit a six with Monopoly Cricket
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
How to up your personalisation game during shopping festivals
Julia Lee, Braze GM and VP, Sales, Asia, and Li Zhiliang, Zalora’s director of CRM, have some valuable insights for marketers who want to effectively engage with customers during Singles Day and other festive seasons.
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