festive marketing

Jan 28, 2026

From festive overload to signal mastery: Will Q1’s Ramadan reset Indonesia’s recovery radar?

To connect across the archipelago's widening economic divide, brands must shift to curating relevance over reach, Dentsu Indonesia's marketing leaders opine.

Oct 16, 2025

Festive campaigns lighting up Diwali 2025

From original local soundtracks to emotional narratives about family, here's a collection of standout campaigns from India, Malaysia, and Singapore that celebrate Diwali.

Nov 11, 2022

Cadbury 5 Star sweetens its ad budgets by doing nothing

Ogilvy's new film breaks the clutter in festive marketing.

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