femcare
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Nov 19, 2025
How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)