fast fashion
Shein’s global PR director on scaling fast-fashion and digital influence
At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer model are fuelling the brand’s global growth amid ongoing scrutiny over its ethics and environmental impact.
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
Uniqlo's CIO on its transformation into a digital retailer
Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.
Brand Health Check: 'Zara's Apprentice' Urban Revivo's future beyond the Chinese market
BRAND HEALTH CHECK: Chinese fast fashion brand Urban Revivo has skyrocketed to achieve unprecedented popularity in the mainland market over recent years. So, how do branding experts view its success and its potential to tap into overseas markets?
Can resale programs make fast fashion sustainable? Zara is trying to find out
Fashion retailers face a tricky balance regarding environmental efforts.
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