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Oct 22, 2013

CASE STUDY: Ministry of Retail sees 300% sales increase with Facebook ads

PROMOTIONAL FEATURE: Facebook generated more than 60 per cent of the brand's website traffic exclusively in their first year.

Aug 5, 2013

CASE STUDY: Jeju Air achieves 80% flight conversion rate using Facebook

PROMOTIONAL FEATURE: Compared to 20% international flight conversion rates driven by other online ads.

Apr 16, 2013

Facebook eyes expansion of Home to Apple and Microsoft phones

GLOBAL - Facebook is in talks with Apple and Microsoft about bringing a version of its Home mobile software to phones running on iOS and Windows Phone, according to reports.

Apr 11, 2013

Facebook Home for Android: Disruption or delight?

Facebook wants to take over smartphone home and lock screens with its new app. Hari Shankar, director of client services and director of Perfomics APAC, thinks through the implications from the user's point of view.

Mar 27, 2013

Prefer curly fries to Harleys? Facebook can tell advertisers just how smart you are

A scientific paper seems to confirm that a person's Facebook likes can be used to accurately predict demographic information and consumption behaviour, writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.



Jan 23, 2013

Facebook launches ROI tool to measure conversions

GLOBAL - The days of debating the ROI of social media advertising are over, at least for one platform, as Facebook has launched a conversion measurement and optimisation system for direct-response marketers.