fabric

Aug 22, 2024

Would you dive into shark-infested waters with period swimwear on?

In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.

Jul 24, 2019

TBWA launches Fabric in Sydney

Gemma Rees and Keenan Motto will lead the new agency.

Oct 28, 2013

Comfort taps into 'selfie' photo trend to sell fabric softener in China

BEIJING - Unilever fabric softener brand Comfort has cooperated with 'Face Gossip', a mobile app, to create a new game that automatically 'calculates' the brightness level of clothes worn in full-length self-portraits.