eyeota
How the right audience data can future-proof your marketing strategy
Personalisation, first party data, and ID agnostic solutions that go beyond third-party cookies should be essential elements of a forward-looking marketing strategy, says Eyeota’s Trent Lloyd
Stop treating data governance like innovation. It’s table stakes.
Data-driven marketing isn’t new. Far from it.
Eyeota acquired by Dun & Bradstreet
With acquisition of Singapore-based Eyeota and US-based firm NetWise, the company says it will make it easier for marketers to combine online and offline data for personalised B2B marketing.
Eyeota and YouGov expand data partnership into APAC
YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.
Consumer data concerns: Let’s admit there’s a problem
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Confidence returning to buying and selling data: Eyeota
Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.
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