excavator
Jul 3, 2013
CASE STUDY: How Volvo CE made a game out of construction machinery
Using a grassroots approach to sing the praises of construction workers was a strong hook for media and the general public that increased Volvo CE’s share of voice in the China market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
