event design
Jun 5, 2019
How to use immersive displays in event marketing
Step one: Think beyond your phone, computer, and TV screens.
May 9, 2019
Data-driving event design is huge in China this year: Freeman
China ECD Kestrel Lee on how data collection is a driving force for the physical elements of event design.
Jul 19, 2018
“Why” more important than “what” for event planners: AMEX
“The ‘why’ of the brand should encapsulate not what it does, but how it will make its consumers feel"
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