elderly
Campaign Crash Course: Marketing for the silver generation
Despite its market influence, the silver generation continues to be overlooked by many brands fixated on a younger image. But in this lesson, you'll hear about brand-positive approaches to engaging seniors.
Shattering the over-60 stereotype
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
Modern marketing and seniors: madness or made for each other?
An age-related digital divide may be nothing more than a myth. If you're not reaching out to senior consumers via digital means, you need to reconsider.
Five universal truths that shape the ageing consumer
The dramatic and unprecedented ageing of populations demands a better business response. Here are five key considerations.
Marketers ignore 'silver hairs' at their own peril: Ipsos study
HONG KONG - The silver-haired generation is more savvy in social media than marketers - who tend to ignore mature consumers - seem to think, according to an Ipsos study that shows rapid internet adoption among the elderly.
Hugging event communicates care for elderly & minorities in Hong Kong
300 pairs of youngsters and elderly embraced one another with hugs in a community event held on 24 September 2011 at Diamond Hill aiming to promote care for the elderly and minorities in Hong Kong. The event was supported by Hong Kong Alzheimer’s Disease Association, Eternal Flame Action, Hong Kong Health Care Federation and Hong Kong Wheelchair Aid Service.
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