ed bell
Jun 13, 2019
Cathay CMO knew this ad would "stir hornet's nest"
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Apr 23, 2018
You've got the CEO's ear... and nose too
Congratulations brand marketers. The C-suite is paying more attention to you thanks to all your shiny data. Now the pressure’s on.
Mar 23, 2018
Short-term 'sugar rush' can seduce marketers
Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.
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