drone

Jun 2, 2021

How NTUC Income's astonishing drone-shot ad almost didn't make it to air

The behind-the-scenes story of how BBH, Freeflow Productions and an ace drone pilot pulled off NTUC Income's impressive single-shot film—and how CMO Marcus Chew had to make a stand to get it on TV.

Mar 30, 2017

Exploded drone entices students to engineering

The Secret Little Agency worked with a London artist on a display meant to attract career-fare attendees in Singapore to engineering education.

Feb 6, 2015

Drones take off in Taobao air freight test

BEIJING / SHANGHAI / GUANGZHOU - Alibaba Group's shopping website Taobao partnered with Chinese logistics company YTO Express in a one-off trial of drone technology to deliver ginger tea packets to 450 customers.

Jan 28, 2015

Drones: Gimmick or real marketing potential?

First Coca-Cola dropped cans from the sky, and now realtors are using drones to market homes. But just how far can it go as a marketing tool?