dragonair
Isobar imports Matt Chen from Taiwan as CD in Shanghai
SHANGHAI - Award-winning Taiwanese creative talent Matt Chen, creative director at Medialand Taiwan for the past three years, has joined wwwins Isobar Shanghai in a parallel role.
ACP Magazines Asia shuffles senior managers as Julie Sherborn departs
SINGAPORE - Following a "successful transition phase" after the sale of ACP Magazines Asia to Singapore Press Holdings last November, Asia CEO Julie Sherborn will depart after a 20-year career as Niall Murphy becomes managing director of ACP Magazines Asia.
Burson-Marsteller gets year-long retainer for Dragonair & Cathay Pacific
BEIJING - Burson-Marsteller has beaten six other agencies to retain the public relations business for sister airlines Cathay Pacific and Dragonair, which are looking to raise their profile in China to tap its lucrative outbound travel market.
HKIA offers new ad formats targeting affluent Mainland travellers
HONG KONG - Hong Kong International Airport (HKIA) is launching a number of new advertising formats to cater to the increasing demand from luxury brands targeting affluent travellers from Mainland China.
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