diwali
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
Coca-Cola innovates with Bluetooth-enabled Diwali invitations
The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Cadbury Celebrations illuminates a hawker's Diwali
Watch the film conceptualised by Ogilvy here.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Tanishq honours women celebrating their #PehliDiwali multiple times
Watch the film conceptualised by Lowe Lintas here.
How is it still a White Christmas?
Why did Diwali get picked as the launch day for Christmas ads? The average 90%-white ethnic composition of the agency teams behind this year’s work is your answer, according to Engine Creative's senior strategist.
Amazon, Cadbury's, RHB Bank, British Airways and more light up Diwali in 2021
Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins