discovery channel
Discovery content takes physical form in adventure park in China’s Moganshan
ZHEJIANG - Transforming a media property such as Discovery Channel into a physical resort is a licensing business in its own right and a move that holds undeniable marketing value for the media property itself.
TV companies need local content, local leadership: Discovery's Keaveny
SINGAPORE - Tom Keaveny, Discovery Asia-Pacific's outgoing president and managing director, shared insights for the medium's future in the region in this exit interview with Campaign Asia-Pacific.
IPG Mediabrands Taiwan hires Samuel Hsu as senior media investment director
TAIPEI - IPG Mediabrands Taiwan has appointed Samuel Hsu from Yahoo Taiwan as its senior media investment director.
Discovery Channel, HP partner on integrated campaign across SEA
SINGAPORE - The Discovery Channel and IT provider HP has partnered for six weeks on an integrated campaign across Southeast Asia for the network’s Mythbusters series and HP’s Folio notebook.
Discovery relaunches its print magazine in Asia
ASIA-PACIFIC - Discovery Channel is set to relaunch its associated magazine across Asia-Pacific this week.
Discovery Channel partners with Nissan X-Trail in Australia
SYDNEY – The Discovery Channel has signed up for an exclusive partnership with the Nissan Motor Company in Australia over the next 12 months.
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