dfi retail
Oct 8, 2023
How DFI Retail in Hong Kong signed up 2 million members to its loyalty app in just one month
From a catchy Billy Joel cover song to super smart personalisation, here's the inside story of how a retail giant in Hong Kong turned a pandemic problem into a sales solution with a compelling mobile loyalty app campaign.
Aug 16, 2023
Asia-Pacific Power List 2023: Ronald Wong, DFI Retail
From Hong Kong to Singapore, Wong and his team have delivered the incredible brand equity and engagement to the Yuu brand loyalty programme within a just a few years, at levels that most brands take decades to build.
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