design bridge
WPP design powerhouse officially launches as Design Bridge and Partners
Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.
Cambodia Beer underlines icon status, while removing a controversial icon
REBRANDING EXERCISES: A recast by Design Bridge Singapore melds progressive and traditional cues in a new design that removes an icon based on a Buddhist temple.
Rebrand for Shangri-La's Jen chain includes bilingual logo
REBRANDING EXERCISES: A logo meant to be inclusive for both Chinese and English speakers anchors a full rebrand by Design Bridge Shanghai.
HK beer brand Yau recast in a local, friendly light
REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.
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