ddb mudra group
McDonald's serves up accessibility with colour blind friendly features
The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.
McDonald’s’ ‘EatQual’ initiative helps those with limited upper limb movement
Launches new packaging on International Day of Persons with Disabilities.
DDB Mudra Group's CEO on the secrets of their new business success
Aditya Kanthy explains the agency's approach to new business wins, the opportunity 2020 provides for diversity, and more.
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Indian marketers and agencies change same-sex, live-in partner benefits in push for inclusion
Mondelez India is the most recent company to offer mediclaim policy benefits to live-in partners; while DDB Mudra Group and Dentsu offer insurance benefits to same-sex partners. Other agencies may follow suit.
Bumble celebrates lockdown love
Film by DDB Mudra Group tastefully charts the "evolution" of love under lockdown, as virtual dating becomes more accepted.
DDB Mudra Group shakes up management
Brijesh Jacob and Deepak Nair have left; both were cited in MeToo accusations earlier this year.
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