ddb mudra

Jul 3, 2024

McDonald's India uses 'Newton-level' math to bring prices down to earth

The fun campaign by DDB Mudra Group intentionally doesn't add up, serving to promote the McSavers+ menu's value.

Nov 30, 2023

Spikes Asia 2024: In conversation with Aditya Kanthy, CEO and managing director, DDB Mudra Group

In the second of our two-part conversations, Spikes Asia chats to Aditya Kanthy, CEO and managing director of DDB Mudra. As jury president of the Creative Effectiveness and Creative Strategy Spikes, he shares what it takes to impress him, and how to set up for success at Spikes Asia 2024.

Oct 23, 2023

All three agencies will see changes, but not drastic ones: Aditya Kanthy

We caught up with the CEO of the newly announced Omnicom Advertising Services to understand why this entity has been formed, the future of BBDO, DDB Mudra and TBWA\, whether this system will be used globally in other markets, and more...

Jun 1, 2022

Stayfree tells fathers what their daughters left unsaid

Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period

Jun 23, 2021

Cannes Lions: 'Project Free Period' wins creative strategy Gold for Stayfree and DDB Mudra

The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.

Dec 8, 2019

WATCH: Highlights from Campaign South Asia AOY 2019

The event was held on 3 December in Mumbai

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