data mining

Value of data in focus at DMA China: Liveblog coverage
Dec 12, 2017
Staff Reporters

Value of data in focus at DMA China: Liveblog coverage

Ad fraud, data monetisation and AI data mining among the topics tackled at this year's Data Marketing Analytics China forum in Shanghai.

Am I what I am? Or am I what I am online?
Jul 4, 2014
Kristian Barnes

Am I what I am? Or am I what I am online?

Should I be embarrassed about the ads I'm seeing online, or does someone understand my personality better than I'd care to admit?

OPINION: Predictive analytics helps companies master the Big Data challenge
Sep 13, 2012
John Dunderdale

OPINION: Predictive analytics helps companies master the Big Data challenge

The ability to analyzing data is quickly becoming a factor that separates high- and low-performing corporations, according to John Dunderdale, vice president, software group, IBM Growth Markets Unit.

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