darren friedlander
VIDEO: HSBC Singapore's Darren Friedlander on sports marketing
SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.
VIDEO: HSBC Singapore's Darren Friedlander on sports marketing
SINGAPORE – As HSBC Singapore rolls out its biggest single campaign and event in Southeast Asia this year, the HSBC Women’s Champions 2011, head of marketing Darren Friedlander talks to Campaign about sports marketing, social media and being ‘The world’s local bank’.
HSBC unveils new ad campaign around Women’s Champions golf tournament
SINGAPORE – HSBC is offering insights and opportunities into the world of golf in a new campaign from JWT Singapore in the run-up to the bank’s sponsorship of the Women’s Champions golf tournament.
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