daisy flower

CASE STUDY: How Carefree creates awareness among non-users
Mar 21, 2012
Staff Reporters

CASE STUDY: How Carefree creates awareness among non-users

In partnership with Initiative Thailand, feminine hygiene brand Carefree launched an online campaign to encourage product trials among Thai women, especially teenagers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Tributes for Lisa Ronson, beloved wife, mother and CMO

1 Tributes for Lisa Ronson, beloved wife, mother and CMO

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

3 Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

Adland reacts to Omnicom-IPG mega-merger

4 Adland reacts to Omnicom-IPG mega-merger

The best Christmas ads of 2024 are here

5 The best Christmas ads of 2024 are here

Omnicom in talks to buy Interpublic—report

6 Omnicom in talks to buy Interpublic—report

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

7 Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Agency of the Year 2024 winners: Asia-Pacific

9 Agency of the Year 2024 winners: Asia-Pacific

Edelman staff cuts reflect an industry at a crossroads

10 Edelman staff cuts reflect an industry at a crossroads