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Women's World Cup: seeing is not the same as believing
As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
The Women’s World Cup: Will brands get equality in sport right?
Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.
Women’s World Cup campaigns from the UK: Google Pixel, ITV, Budweiser, Krispy Kreme and more
Brands across Britain are gearing up for the big event.
Visa does a number on the FIFA Women's World Cup
The work by Publicis Groupe agencies Saatchi & Saatchi and Starcom doesn't score goals for creativity, but adds a much-needed point towards matching the men's hype.
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