credit card

Sep 18, 2024

Trust Bank offers a chance to make your bad dreams come true

The campaign by Iris Singapore and Havas Media attempts to promote a chance to win a million dollars by signing up to Trust Bank's new cashback credit card, by showing us a bunch of bad ideas for spending the money.

May 11, 2022

A surreal sales pitch for a credit card

First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.

Apr 7, 2022

Mastercard appoints Julie Nestor as chief marketer in Asia Pacific

She succeeds Rustom Dastoor, who now leads the payment brand's North America marketing and communications from New York.

Jul 29, 2019

How AI helped boost interest in Krungsri Credit Card

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

Apr 2, 2018

Visa taps Olympic swimmer to help normalise card payments in Japan

New work demonstrates the convenience of cards for everyday purchases.

Nov 30, 2017

Innovation can kill cash, says Visa’s new Japan marketing head

The company needs to give a cash-loving society a reason to break its habits.